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Facebook alone drives about 37% of their traffic. What is BuzzFeed doing right? Besides posting engaging content on Facebook, they’re spending millions of dollars on Facebook Ads. I understand that many people won’t have a ton of cash to spend like BuzzFeed.
That’s why budgets have been doubling (up to $31 billion and counting). Another reason is Facebook Advertising gives smaller companies a competitive advantage, if used correctly. For example, ecommerce startup Barbell Apparel used Facebook ads to surpass their Kickstarter product launch goal of $15,000 by $735,000! Listen:
This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C or B2B businesses. I.
A Facebook Ads bidding experiment.
Here at AdEspresso, we don’t like talking without supporting what we say with data. So, we did a little experiment and created 4 identical campaigns to drive likes to our Facebook page (you can also check out Jon Loomer experiment). Each campaign had the same budget, ads’ design, and targeting options.