Gillette’s ad on toxic masculinity: A social and marketing disaster – I’ve been involved in marketing for decades: in copywriting and sales.
against the Gillette ad has been loud and the company is defending the ad as being a conversation we all must have. Or somethi.
A quirky piece of copywriting on a Virgin train that manages to be informational, conversational and humorous all at the same time. A well-written mission statement from the Beer 52 craft beer club. I really like how this copy flows and makes use of alliteration to give the writing a solid, consistent rhythm.
6. Conversational, But Concise. Keeping things conversational is a great way of avoiding many pitfalls. Using too much jargon is the quickest way to make people lose interest. Using an overly formal tone will equally come across as dry and boring.
A copywriter of 40 years, Nick is the king of Conversational Copywriting. This week, Nick and I have a conversation all about what it means to use persuasive and casual language in your copywriting in order to build a unique and special bond with your audience.
How Comments Became The Best Part of Instagram – Ethan Kleinberg, an ad agency copywriter, co-founded an athletes-focused comments.
Kleinberg predicts that more brands will jump on the comment train in 2019. “You can post yourself, but if you com.
AI & Automation: benefits for business & industry – For example, The Washington Post uses robots to write their sports columns and Alibaba has a robot copywriter that can produc.
But the disaster preparation conversation is becoming more relevant than ever.
specializing in news and lifestyle journali.
Research, Proofreading, and Editing.
I don’t work with just anybody who comes along-We need to have a connection.
I specialize in Self-help.
and Spiritual Awareness.
Mind, Body, and Soul work together.
It is a lifestyle.